Introduction to this document
Example website wording for processing data relying on legitimate business interests
Even if you’re relying on a legitimate interest to undertake direct marketing, don’t forget that you must flag up very clearly that the data subject has the right to opt-out at any time. This example wording covers what you need to say.
What are legitimate interests?
If you are a private sector organisation, you can process personal data without consent if you have a genuine and legitimate reason (including commercial benefit), unless this is outweighed by harm to the individual’s rights and interests.
When considering using legitimate interests, always carry out the three-stage test:
- identify your legitimate interests
- carry out a necessity test
- carry out a balancing test.
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22 Mar 2018
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